Which of these is not a characteristic that distinguishes retailing from other types of business?

a. Store location is more important for retailers than for wholesalers.
b. The average size of a sales transaction for retailers is less than for manufacturers.
c. Retail sales are more cyclical than organizational sales.
d. While final consumers make many impulse purchases, organizational consumers are more systematic in their purchasing activity.


c

Business

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What will be an ideal response?

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