Conflict can be

a. productive.
b. creative.
c. counterproductive.
d. a stimulus for change.
e. all of these.


Answer: E

Communication & Mass Media

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Which of the following is NOT a rhetorical proof that can support persuasive messages?

A. logos B. ethos C. pathos D. mythos

Communication & Mass Media

Matching

1) Form of power based on French and Raven?s Five Bases of Power where an individual?s expectations that he or she will be punished by another if he or she does not conform to that person?s influence attempt. 2) Level of influence where a person accepts another?s request because he or she can see either potential reward for complying or potential punishment for not complying. 3) Form of power based on French and Raven?s Five Bases of Power is based on an individual?s perceptions of another?s competence and knowledge in specific areas. 4) Level of influence where a person accepts another?s request because he or she identifies with and wants to establish a relationship with that particular person or group. 5) When we cause that person to alter his or her thinking or behavior as a result of accidental, expressive, or rhetorical communication. 6) Form of power based on French and Raven?s Five Bases of Power where an individual?s perceptions of another?s right to influence or prescribed behavior for her or him has been granted by some person or body of people outside the immediate relationship. 7) Form of power that rests on an individual?s perceptions of responsibility to others. 8) The degree to which we believe a source can control our thoughts, feelings, or behavior. 9) Form of power based on French and Raven?s Five Bases of Power where an individual grants another individual the ability to influence her or him because he or she desires to be like the person who is doing the influencing. 10) Form of power where influence occurs because of the nature of the relationship and the desire to please another within the relationship. A) Referent Power B) Expert Power C) Influence D) Power E) Influence F) Reward Power G) Identification H) Identification I) Moral Responsibility Power J) Legitimate Power K) Relational Power L) Internalization M) Compliance N) Persuasion O) Coercive Power

Communication & Mass Media

The UNICEF Toys in Mourning campaign sought to initiate its conversation about infant deaths using which one of the following?

a. doctors b. parents c. journalists d. government officials

Communication & Mass Media

The Supreme Court turned the ________ analogy against NBC, declaring that the FCC had the right to judge content.

A. traffic cop B. concerned agent C. wise teacher D. moral agent

Communication & Mass Media