Inga, marketing manager at Sunshine, a professional preschool center, thinks the firm should start an after-school program for its current clients. This makes sense as she wants to extend the trusting relationship already established with parents and children. According to Igor Ansoff's Product-Market Matrix, this is an example of the ________ strategy.
A. market development
B. product development
C. market diversification
D. product differentiation
E. market penetration
Answer: B
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Answer the following statements true (T) or false (F)
1. In the close of the interview, the interviewer should end with a summary, statement of appreciation, and a handshake. 2. According to a Harvard Business School study, about 25% of employee turnover can be traced back to poor interviewing and hiring practices. 3. Online social networks are not helpful for professional networking. 4. When an interviewer is impressed by the candidate, the interviewer usually talks more than the candidate.
A(n) ________ vertical marketing system creates a powerful competitive advantage in the marketplace due to cost and process efficiencies realized when a channel is strictly controlled by one entity.
A. distributive B. contractual C. disintermediated D. administered E. corporate
What should you do immediately after leaving an interview?
A) Take notes about the interview. B) Celebrate. C) Call the interviewer to thank him or her. D) Send the interviewer(s) flowers.
An expectation is a future outcome or event that a person anticipates will happen.
Answer the following statement true (T) or false (F)