__________ tell the audience where they are in a speaker's message

Fill in the blanks with correct word


Signposts

Communication & Mass Media

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Economies of scale work when first copy costs are spread over many subsequent copies

Indicate whether the statement is true or false.

Communication & Mass Media

Shondra, a PR professional, considers herself an absolutist. When making ethical decisions, which of the following questions is most relevant to Shondra?

a. What is the company policy? b. What are the possible benefits? c. What is the most compassionate choice? d. What option would lead to the greatest good?

Communication & Mass Media

Erika was expecting an important message from a coworker. When she never heard from him, she was so upset that she left a message for his supervisor complaining about his unreliability

Later, she found out he had left a message with her secretary about a family emergency and that he would be unable to talk to her. When he returned he was upset to hear she had involved his supervisor because he assumed that she had received his first message. The source of this conflict is: A. Differing values B. Lack of information C. Face-saving D. Lack of resources

Communication & Mass Media

Mary incorporated a story from her childhood into her speech. This type of supporting material is called ____

A) example B) narrative C) definition D) testimony

Communication & Mass Media