The placement of one brand within another brand is:
A) ingredient branding
B) cooperative branding
C) complementary branding
D) flanker branding
A
You might also like to view...
All of the following situations require a retrospective application of a change in a reporting entity except for:
A. Changing entities that are included in combined financial statements. B. Changing the specific subsidiaries that make up a consolidated entity. C. Presenting foreign subsidiaries in addition to domestic subsidiaries. D. Presenting consolidated financials rather than individual statements for separate entities.
Volta Motors, a manufacturer of self-driving delivery trucks, is working on developing its next-generation electric vehicles. It has decided on a strategy of focusing on a narrow buyer segment and outcompeting rivals by offering buyers customized autonomous, self-driving electric vehicles at a lower cost than rivals. What basic strategic approach has Volta Motors decided upon?
A. focused differentiation B. best-cost provider C. focused low-cost D. low-cost provider E. broad differentiation
What is the most accurate statement about grant proposals?
A) Grant money received must be repaid. B) Funds received through a grant proposal can be used for any purpose, not just those outlined in the proposal. C) Grants are often made to the U.S. government, private foundations, and public corporations. D) Skilled grant writers are among the most in-demand professionals today.
Lori and Dan own a small restaurant as partners. Dan works several hours a day cooking, waiting on tables, doing the books, and so forth. Dan believes he is entitled to be paid at least a standard wage for all his work since, at the present time, the part-time kitchen helpers earn more than he does! Lori claims Dan is not entitled to anything other than one-half the net profits. Is Lori right?
a. Yes. The UPA states a partner may not collect a "wage" from the partnership business under any circumstances. b. Yes, if there is no agreement between Lori and Dan allowing for either of them to be paid wages for work done at the restaurant. c. No. Dan may collect only minimum wage, as required by federal law. d. No. Dan may collect a fair wage for the work he has performed.