The first major mass medium to be supported primarily by advertising in the United States was which of the following?

A. newspapers
B. radio
C. broadcast television
D. cable television


A. newspapers

Communication & Mass Media

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Answer the following statement(s) true (T) or false (F)

1.Omaha, Nebraska sought to draw visitors back to the area in the wake of the BP oil spill. 2.Omaha, Nebraska dealt with a budget reduction that had implications for the local community. 3.A focus group of key community stakeholders (e.g., nonprofit leaders, educators, and community business leaders) was assembled for the West Virginia campaign. 4.By 2015, the town of Whitesville, West Virginia was on the verge of collapse due to a major loss of jobs. 5.Omaha primarily attracts residents from surrounding communities who travel to the town for necessities, work, and leisure.

Communication & Mass Media

Dakota and David are twins—both born with XY chromosomes. These biological characteristics that make them male are referred to as their __________

Fill in the blank with correct word

Communication & Mass Media

As the number of viewing options for the public increases, the (choose the TRUE statement to complete this sentence)

a. theory of least objectionable program (LOP) becomes more important b. theory of LOP becomes less important c. theory of ideal demographics becomes more important d. theory of ideal demographics becomes less important e. none of the above

Communication & Mass Media

In editing dialogue, "ring off" is a problem because it occurs:

a. when a dialogue line ends in over-reverberant acoustics b. when a dialogue line is smeared because of over-reverberant acoustics c. when a dialogue line resonates in the room and another line begins with those resonating frequencies decaying under it d. when a dialogue line begins with the ambient ring of a room and then closes down, acoustically so that the two ambiences do not match

Communication & Mass Media