The measures of accuracy of the forecasts:
a. check how well a particular forecasting method is able to reproduce the time series data that are already available.
b. use the current value to estimate how well the model generates previous values correctly.
c. predict the future values and wait for a pre-defined time period to examine how accurate the predictions were.
d. check to see if the forecast error is negative.
A
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A company decided to conduct a market survey for its new MP3 player which it had priced at $150. However, in the survey, 95 percent of the participants said that the maximum they would pay for the MP3 player is $100
This is an example of which of the following possible consumer reference prices? A) historical competitor price B) expected future price C) usual discounted price D) upper-bound price E) last price paid
Marketing strategy planning is difficult for marketing managers because:
A. they rarely know enough about the needs and attitudes of their target markets. B. other dimensions of the market environment may force changes in possible marketing mixes. C. proposed plans for each of the "four Ps" have to be blended together. D. competitors are usually trying to satisfy the same or similar needs. E. All of these alternatives are correct.
Litigants on Court TV are compensated by that program
Indicate whether the statement is true or false
If annual demand equals 1000 units, the number of working days per year is 250, Co = $300 per order and Cc = $3 per unit, how many days are between orders in the basic EOQ model?
A) 110 B) 112 C) 117 D) 122