A quality cost report is usually compiled by the purchasing department to show the added costs of purchasing higher-quality components
Indicate whether the statement is true or false
false
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Consumers are less price sensitive when ________
A) price is only a small part of the total cost spent on the product over its lifetime B) they perceive the higher prices to be unjustified C) they change their buying habits regularly D) there are many substitutes and competitors in the market E) they are buying high-cost items
Oreos are less sweet or less bitter in certain countries. This is an example of straight product extension
Indicate whether the statement is true or false
The group of American consumers born between 1979 and 1994 are often called ________
A) baby busters B) the silent majority C) Generation Y D) tweens E) Generation X
Because using a hyphen is often a matter of convention, you should always _________________ if you are unsure of the convention
a. use a hyphen b. avoid using hyphens c. consult a current dictionary d. ask someone else