In which of the following situations can a firm's human resources department contribute to a firm's operational excellence?
A. position the firm's product or service using a clear, distinctive brand image
B. hire and train exceptional employees that are willing to go the extra mile for customers
C. build customer loyalty through the use of loyalty programs
D. establish a high concentration of stores in heavily trafficked areas
E. reinforce brand image through merchandise, service, and promotion
Answer: B
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During which step of the needs-based segmentation process would the marketer group customers into segments based on similar needs and benefits sought by the customer in solving a particular consumption problem?
A) Step 2–segment identification B) Step 3–segment attractiveness C) Step 6–segment "acid test" D) Step 1–needs-based segmentation E) Step 7–marketing-mix strategy
Allowing nonperformance factors to affect performance scores is known as
A. affirmative action. B. criterion contamination. C. a horn error. D. straight ranking.
A professor at a local university noted that the exam grades of her students were normally distributed with a mean of 73 and a standard deviation of 11. Students who made 59.99 or lower on the exam failed the course. What percent of students failed the course?
A. 11.85% B. 88.15% C. 1.80% D. 98.20%
A production department's output for the most recent month consisted of 10,000 units completed and transferred to the next stage of production and 10,000 units in ending Work in Process inventory. The units in ending Work in Process inventory were 50% complete with respect to both direct materials and conversion costs. There were 1,000 units in beginning Work in Process inventory, and they were 70% complete with respect to both direct materials and conversion costs. Calculate the equivalent units of production for the month, assuming the company uses the weighted average method.
A. 10,700 units. B. 15,000 units. C. 15,300 units. D. 10,000 units. E. 10,300 units.