Proton Corp is an automobile manufacturer known for producing efficient, durable, and low-priced cars. Recently, the company launched a new range of luxury cars to broaden its market appeal and to add prestige to its existing line of cars
This is an example of ________.
A) social marketing
B) product line filling
C) product line stretching
D) internal marketing
E) cannibalization
C
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The ability of a business to meet its current obligations may be determined by the
a. current ratio; b. return on equity; c. inventory turnover; d. average inventory; e. average accounts receivable
Although in most organizations, the ______ department is the only functional area that actually transforms the inputs into the outputs of goods and services that are sold to customers, all functional departments use the systems process.
a. operations b. marketing c. human resources d. finance
A purchase of supplies for cash is recorded in the
A) Revenue journal B) Purchases journal C) Cash Receipts journal D) Cash Payments journal
The order fulfillment process ______.
a. may be done in-house b. cannot be outsourced c. cannot be offshored d. is supervised by a government agency