Why would an entrepreneur be constantly tweaking the marketing mix?

a. to adjust to a competitive and ever-changing market
b. to adjust for improvements in the product or service
c. to take advantage of new ways of marketing, especially the Internet
d. to make sure that you are still on track with your original plan


a. to adjust to a competitive and ever-changing market

Business

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________ communications are efforts by the negotiator to bring the opinions of audiences and constituents to bear on the other negotiator. 

Fill in the blank(s) with the appropriate word(s).

Business

All of the following are important factors in the economy EXCEPT:

A) technology. B) interest rates. C) financial markets. D) credit conditions.

Business

Motivation is just one of several factors that influence productivity. What other factors were discussed in the text? What is the relationship between these factors and motivation?

What will be an ideal response?

Business

If you were an accountant and spent your days working on spreadsheets on the computer, you would be using your technical skills.

Answer the following statement true (T) or false (F)

Business