The Texan BBQ Brand Corp. has conducted a SWOT analysis of its competition and sees a marketing opportunity for its new Texan BBQ restaurant. It has developed its marketing plan to include the type of products it will sell, the location for the restaurant, and the pricing it will use. Their plan includes a marketing objective to make a profit of 5% the first year of operation. So far, the owners of the restaurant have eliminated a key piece of the marketing plan, which is
A. specifying how they will achieve their marketing objective
B. how they will address the competition's prices
C. coming up with a quantitative measure for their objective
D. developing a qualitative measure for their objective
E. assessing their weaknesses
Answer: A
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Tina, an HR manager, and her staff devote long hours to planning and running a "benefits fair," where employees can view displays and ask questions about the various parts of the company's benefits package. The following week, the marketing manager asks if the effort was worthwhile. Tina says it was. What is the most likely reason for Tina's opinion?
A. It lowered the cost of providing benefits, because employees know what to sign up for. B. It increased employees' happiness and job commitment, so they are more fun to be around. C. It increased employees' commitment to saving for retirement, so they won't need Social Security. D. It lowered the cost of communicating with employees, because now the company doesn't need to use printed media. E. It increased employees' commitment and satisfaction, so they contribute more to the company.
Which of the following would work best to summarize or preview information?
A) Short sentences B) Medium length sentences C) Long sentences D) Heading E) Bullet points
Today's MIS focuses on activities rather than costs
Indicate whether the statement is true or false
A new coffee shop has set up a punch-card system where customers that receive 10 punches (one for each purchase in the shop) will then receive a free drink of their choice. This system is what type of customer relationship program initiative?
a. Engaging customers using social media b. Product customization c. Customer loyalty program d. Product placement program