Define spam and viral marketing.
What will be an ideal response?
Spam can take the form of electronic junk mail or unsolicited e-mail - from the consumer's perspective (obviously, some marketers don't see it this way!). The prevalence of spam has prompted many online services to institute policies and procedures to prevent spammers from spamming their subscribers, and several states have antispamming laws. In 2004, the CAN-SPAM Act became effective and restricts information collection and unsolicited e-mail promotions on the Internet. Viral marketing is an Internet-enabled promotional strategy that encourages individuals to forward marketer-initiated messages to others via e-mail, social networking websites and blogs. Here, individuals have some control in how they forward marketer information. There are three approaches to viral marketing. (1) Marketers can embed a message in the product or service so that customers hardly realize they are passing it along. (2) Marketers can also make the website content so compelling that viewers want to share it with others. (3) Marketers can offer incentives (discounts, sweepstakes, or free merchandise) for referrals.
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In the following sentence, which word should not be capitalized?
"After talking with President Hilda Bruckner, Morton decided that the Insurance industry would provide a suitable career for someone who was a graduate of the Department of Business at Gable University." A) Department B) President C) Gable D) Insurance E) University
The value 1.0 represents the weighted case
Indicate whether the statement is true or false
A taxpayer that operates more than one business may use a different method of accounting for each business.
Answer the following statement true (T) or false (F)
A $750 gain on the sale of an asset means that $750 in cash was received
Indicate whether the statement is true or false