In an adapted marketing mix, the company ________
A) ensures that uniform practices are adopted across countries
B) focuses more on brand image than consumer preferences
C) ignores differences in the legal environment
D) ensures the lowest cost marketing program is adopted
E) tailors the marketing programs to each target market
E
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An important implication for an individual to remember when facing a negotiating team on the other side is
A. Both of these options are correct. B. be aware the team may be aggressive in pursuing its interests and claiming value. C. Neither of these options are correct. D. avoid the trap of assuming that the other party has disproportionate power because it chose to send a team to negotiate.
The variable cost per unit ____________ as the number of sales increase
a. decreases b. changes c. remains constant d. increases
On April 30, 2014, Brother, Inc purchased for $30 per share all 200,000 of Cousin Corp's outstanding common stock. On this date Cousin's balance sheet showed net assets of $5,000,000 . Additionally, the fair value of Cousin's identifiable assets on this date was $400,000 in excess of their carrying amount. On Brother's April 30, 2014, consolidated balance sheet, what amount should be reported as
goodwill? a. $350,000 b. $400,000 c. $600,000 d. $1,000,000
In a stand-alone presentation, _____ communicate main ideas and logic of the presentation
A) message headlines B) bullet points C) agenda slides D) graphic designs E) story boards