Burger King’s Be Your Way campaign focused on an issue, an audience and an event that would ensure engagement. This was an example of ______.

a. situational theory of public
b. policy based theory of public
c. values based theory of public
d. contextual theory of public


a. situational theory of public

Communication & Mass Media

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Creativity just happens

Indicate whether this statement is true or false.

Communication & Mass Media

Here are the main points for a speech about the history of the National Football League. I. The first professional football contract was signed in the 1890s. II. The American Professional Football conference was born in 1920

III. In 1933 the league began instituting its own rules rather than following those of college football. These main points are arranged in ____________ order. a. topical b. chronological c. spatial d. causal e. problem?solution

Communication & Mass Media

The eighteenth-century and early nineteenth-century press reflected a nation:

a) that was half civilized; b) that was violent; c) whose people were cynical about their political leaders; d) that was profoundly uncertain of how its newly devised political system ought to work; e) all of the above

Communication & Mass Media

Which function is involved when we use eye contact to signal when we want to talk and

when we don't? A) cognitive B) monitoring C) regulatory D) expressive

Communication & Mass Media