A(n) ________ test is a service offered by magazines where two or more versions of an ad are run in alternate copies of a particular issue of a publication. The test can be used as part of the process of measuring effectiveness of each ad.
A. split-run
B. bleed page
C. gatefold
D. overrun
E. day-after-recall
Answer: A
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Indicate whether the statement is true or false
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a. endowment value. b. open value. c. return of premiums paid. d. cash surrender value.
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What will be an ideal response?