Which of the following is NOT true about demographics?

A) Demographics are quantifiable characteristics about consumers.
B) Demographic data are particularly easy to obtain and useful for statistical analysis.
C) Marketers can often categorize consumers along a number of factors.
D) Businesses can be classified demographically.
E) Demographic information focuses on consumers' values, attitudes and lifestyles.


E

Business

You might also like to view...

One task in effective paraphrasing is to

A) avoid using any business language or jargon. B) check your version against the original to make sure that you didn't alter the meaning. C) make sure your version is the same length as or longer than the original. D) write in the passive voice. E) omit quotation marks.

Business

Which of the following does NOT refer to an advantage of syndicated data?

A) Many client firms may subscribe to the information. B) The cost of the service is greatly reduced to any one subscriber firm. C) The quality of data is typically very high. D) The data are normally disseminated very quickly. E) The key advantage is taking advantage of the experience of the research firm offering the service.

Business

What is the function of the judicial branch of the federal government?

A) It has the power to interpret and determine the validity of the law. B) It has the power to enact the law. C) It has the power to enforce the law. D) It has the power to act as a liaison between the legislative and executive branches.

Business

A worker who chooses not to strike when a strike has been called is known as a crossover

worker. Indicate whether the statement is true or false

Business