One of the reasons for not engaging in measuring effectiveness of promotional programs is a lack of time; however, this can be overcome
A. by creating familiarity sheets.
B. by eliminating market segmentation elements.
C. with the help of Q scores.
D. by determining the source of the problem.
E. by identifying source factors.
Answer: D
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Power centers are shopping centers that have an open-air configuration of specialty stores, entertainment, and restaurants, with design ambience and amenities such as fountains and street furniture.
Answer the following statement true (T) or false (F)
Which type of consumer buying situation requires very little consumer involvement and brand differences are usually insignificant?
A) habitual buying decision B) straight rebuy decision C) complex buying decision D) modified rebuy decision E) partner buying decision
The staff ________ their community service in a variety of ways at locations throughout the county
a. fulfill b. fulfills
Mary enters a gas station and points a gun at the clerk. She then forces the clerk to open the cash register and give her all the money. Mary can be charged with
a. robbery. b. forgery. c. larceny. d. embezzlement.