The starting point for understanding consumer behavior is the ________ model in which marketing and environmental stimuli enter the consumer's consciousness, and a set of psychological processes combine with certain consumer characteristics to result
in decision processes and purchase decisions.
A) self-reliance
B) self-perception
C) psychogenic
D) stimulus-response
E) projective
D
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Glaston Company manufactures a single product using a JIT inventory system. The production budget indicates that the number of units expected to be produced are 193,000 in October, 201,500 in November, and 198,000 in December. Glaston assigns variable overhead at a rate of $0.75 per unit of production. Fixed overhead equals $150,000 per month. Compute the total budgeted overhead for October.
A. $150,000. B. $144,750. C. $294,750. D. $343,000. E. $301,125.
Charissa works at a computer software company where it is her responsibility to determine the blend of promotion methods in a strategy decision. Which of the following is most likely her job title?
A. public relations manager B. marketing manager C. sales promotion manager D. sales manager E. advertising manager
Planas Corporation has provided the following information concerning a capital budgeting project: Investment required in equipment$80,000 Expected life of the project 4 Salvage value of equipment$0 Annual sales$210,000 Annual cash operating expenses$150,000 One-time renovation expense in year 3$30,000 The company's income tax rate is 30% and its after-tax discount rate is 14%. The company uses straight-line depreciation on all equipment. Assume cash flows occur at the end of the year except for the initial investments. The company takes income taxes into account in its capital budgeting.The income tax expense in year 3 is:
A. $3,000 B. $12,000 C. $18,000 D. $9,000
Ethernet has only a single standard at the ________ layer
A) physical B) MAC C) data link D) Internet