To determine customer lifetime value, a company needs to know all of the following EXCEPT which one?
A) customer average purchases per year
B) costs to service the customer
C) customer retention rate
D) the company's discount rate
E) customer perceived costs
E
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Which of the following is an example of accounting anomaly fraud symptom?
a. Missing documents b. Excess purchases c. Too many debit or credit memos d. Inadequate accounting system
The World Trade Organization (WTO) does not deal with issues concerning the protection of copyright and patent rights
Indicate whether the statement is true or false
Salespeople who can develop a sales proposal that contains specific information about the return on investment are more likely to get a favorable response from key decision makers
Indicate whether the statement is true or false
On a break between classes, Linda checks her smartphone and enters her contact information on the Publishers Clearing House site. She doubts that she will win $10 million, but she never passes up a chance to participate in a
A. lottery. B. consumer contest. C. game of chance. D. sales contest. E. sweepstakes.