Which of the following is NOT an example of a specialized and highly-targeted media that an advertiser might use to reach smaller customer segments?
A) cable television channels
B) Internet
C) network TV
D) advergaming
E) radio
C
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Cluster sampling and stratified sampling differ in all of the following ways except ________
A) the number of subpopulations chosen B) their objectives C) classification of sampling techniques D) with respect to homogeneity and heterogeneity
In a decision dealing with adding or dropping a product, the product should be dropped when the ________ exceed the contribution margin that is lost
a. losses incurred b. profits c. variable costs d. avoided fixed costs
Which of the following is NOT one of the six steps to personal finance planning process?
a. Inventory your current situation. b. Check with your friends and family to see how their financial planning process is going. c. Develop financial goals. d. Identify courses of action and choose one. e. Evaluate your course of action and adjust if necessary.
The sale of an exporter's accounts receivable on capital goods, commodities, and other high-value goods, with the payment due at least 180 days out is
A. time draft. B. factoring. C. consignment. D. banker's acceptance. E. forfaiting.