Internal resources needed for a PR campaign include the following, EXCEPT

a. Financial resources such as for travel and printing
b. "Buy-in" from the organization's leadership
c. Sufficient PR staff
d. A guaranteed "ROI"


d

Communication & Mass Media

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Only minimal attention needs to be paid to the nonverbal clues during the discrimination level of listening, because what we should be discriminating are the words and their meanings

A. True B. False

Communication & Mass Media

What are some of the risks you see when it comes to embracing a “snarky” voice on social media? Outline three key risks that are associated with this type of writing style on social media.

What will be an ideal response?

Communication & Mass Media

Explain the following statement: "To anticipate your audience's expectations, gather details about the specific speech situation.""

Fill in the blank(s) with the appropriate word(s).

Communication & Mass Media

A speech should contain

A. metaphors and idioms B. introduction, body, and conclusion C. topoi, inventio, and elecutio D. power and vision

Communication & Mass Media