One of the jobs of the editor is

a. to be innovative with the use of the language
b. to enforce the standards of the organization
c. to make sure the circulation department runs smoothly
d. to help secure new advertisers


B

Communication & Mass Media

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Define and give an example of a proposition of value

What will be an ideal response?

Communication & Mass Media

An indication that public relations is influencing consumer-focused marketing is ________

A) the emphasis on two-way communication B) the decline in the use of IMC C) the dividing of publics into smaller publics D) A and B E) A and C

Communication & Mass Media

What, according to your textbook, is the term for anything that impedes the communication of a message?

A. distraction B. divergence C. blockage D. interference E. avoidance

Communication & Mass Media

The best way to indicate that you have finished with a quotation is to

A. use both hands to make "finger quotes" in the air. B. say "End of quotation." C. pause as an "oral" punctuation device. D. crumple the card on which the quotation is written.

Communication & Mass Media