One of the jobs of the editor is
a. to be innovative with the use of the language
b. to enforce the standards of the organization
c. to make sure the circulation department runs smoothly
d. to help secure new advertisers
B
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Define and give an example of a proposition of value
What will be an ideal response?
An indication that public relations is influencing consumer-focused marketing is ________
A) the emphasis on two-way communication B) the decline in the use of IMC C) the dividing of publics into smaller publics D) A and B E) A and C
What, according to your textbook, is the term for anything that impedes the communication of a message?
A. distraction B. divergence C. blockage D. interference E. avoidance
The best way to indicate that you have finished with a quotation is to
A. use both hands to make "finger quotes" in the air. B. say "End of quotation." C. pause as an "oral" punctuation device. D. crumple the card on which the quotation is written.