The romantic mountain getaway seemed like the perfect Valentine's Day gift. The pictures in the brochure showed couples enjoying the amenities in their cabins. When the couple arrived, they found a cold, uninviting cabin with a shortage of creature comforts--no down-filled blankets, no wood for the fireplace, paper plates and cups and a broken chair. In this service example, the ________ was not what the customers expected.
A. Relationship marketing
B. Internal marketing
C. Management-driven service
D. Servicescape
E. Interactive communication
Answer: D
You might also like to view...
Answer the following statements true (T) or false (F)
The FASB maintains that accrual accounting systems are more useful for predicting net cash flows than are simpler cash-based systems.
The use of a separate payroll bank account is not an advantageous control, because it creates more complexity in reconciliation functions for a company and invites theft
Indicate whether the statement is true or false
Which of the following factors might cause problems when comparing ratios for a specific firm with industry averages?
a. Different fiscal year-ends b. Operational (elective) accounting treatment c. Different financial policies d. All of the answers are correct.
Which of the following ratios would not be the best measure of solvency?
A) Return on assets ratio B) Debt-to-equity ratio C) Debt service coverage ratio D) Times-interest-earned ratio