Discuss the differences between pipeline businesses and platform businesses in terms of the value chain.
What will be an ideal response?
A firm's value chain captures the internal activities a firm engages in, beginning with raw materials and ending with retailing and after-sales service and support. The value chain represents a linear view of a firm's business activities. As such, this traditional system of horizontal business organization has been described as a pipeline, because it captures a linear transformation with producers at one end and consumers at the other.
Platforms are business model innovations that use technology (such as the internet, cloud computing, etc.) to connect organizations, resources, information, and people in an interactive ecosystem where value-generating transactions can be created and exchanged. From a value chain perspective, producers produce or create a product or service that consumers consume. The owner of the platform controls the platform IP address and controls who may participate and in what ways. The providers provide the interfaces for the platform, enabling its accessibility online.
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An artificial variable has no physical interpretation but
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