What six major decisions must the researcher make when constructing non-comparative itemized rating scales?
What will be an ideal response?
1. the number of scale categories to use
2. balanced versus unbalanced scales
3. odd or even number of categories
4. forced versus non-forced choice
5. the nature and degree of the verbal description
6. the physical form of the scale
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Plesco Corporation acquired 80 percent of Slesco Corporation's voting common stock on January 1, 20X7. On January 1, 20X8, Plesco received $350,000 from Slesco for equipment Plesco had purchased on January 1, 20X5, for $400,000. The equipment is expected to have a 10-year useful life and no salvage value. Both companies depreciate equipment on a straight-line basis.Based on the preceding information, in the preparation of the 20X8 consolidated financial statements, equipment will be:
A. debited for $25,000. B. credited for $70,000. C. debited for $50,000. D. debited for $40,000.
Action plans are often referred to as ________
A) marketing mixes B) marketing programs C) ROMI measures D) marketing metrics E) promotional strategies
Which of the following is a traditional buyers' right?
A) the right to resell the product B) the right not to buy a product that is offered for sale C) the right not to pay any taxes included in the final price D) the right to exchange the product if it is of the wrong size or style E) the right to demand a discount on the product
A project charter should contain each of the following except project
A) test plan. B) purpose or justification. C) objectives. D) description.