Probably, the most difficult challenge for nonprofessional staff of nonprofits, like telephone operators, security officers, cleaning staff and the like, in internal marketing is
a. to get them to have the right target audience mindset
b. to get them to call on potential donors and ask for money
c. to get them to listen to the professional marketer on staff
d. to get them to recognize the fact that they have marketing influence
e. to get them cooperate in a personal marketing audit of the organization
A
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McDonald's global marketing chief, staged a competition that included agencies from all over the world. "i'm lovin' it" tagline was devised by a(n) ________ agency
A) Egyptian B) American C) Turkish D) Chinese E) German
Payne Company provided the following information relevant to its inventory sales and purchases for December Year 1 and the first quarter of Year 2: Dec. Year 1Jan. Year 2Feb. Year 2Mar. Year 2 (Actual)(Budgeted)(Budgeted)(Budgeted)Cost of goods sold$80,000 $140,000 $180,000 $120,000 Desired ending inventory levels are 25% of the following month's projected cost of goods sold. The company purchases all inventory on account. January Year 2 budgeted purchases are $150,000. The normal schedule for inventory payments is 60% payment in month of purchase and 40% payment in month following purchase.Budgeted cash payments for inventory in February Year 2 would be:
A. $159,000. B. $132,600. C. $99,000. D. $152,600.
Sonya realizes that she suffers from communication apprehension. Which of the following is recommended to help her overcome this communication barrier?
A. find a job that she will not have to talk as much in B. take assertiveness training C. find someone who can talk for her D. avoid workplace conversations
In order for diversity programs not to be fleeting trends, what foundation is necessary ?
a. Strong legislation; proactive public policy b. Ethical practices ; short term organizational changes c. Financial goals ; practical benefits d. All of the above