According to the authors, advertisers who market such products as deodorants, mouthwashes, and room deodorizers succeed because they
a. convince consumers that their products are relevant to them.
b. use attractive spokespeople.
c. use fear appeals to activate consumers' subjective norms.
d. use logical appeals to target consumers' health concerns.
Answer: A
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Damage to the hair cells in the cochlea produces which of these?
a. Impaired sense of touch b. Impaired sense of smell c. Conduction deafness d. Nerve deafness
Roger Sperry and his colleagues discovered that information could be transferred from one cerebral hemisphere to the other via the:
a. corpus callosum and optic chiasm b. corpus callosum and amygdala c. hippocampus and optic chiasm d. hippocampus and optic amygdala
The linguistic-relativity hypothesis predicts that speakers of different languages
a. conceptualize the world differently. b. employ similar concepts, even though their vocabulary differs. c. comprehend the rules that govern their language. d. use a universal grammar to govern their language.
Which of the following theorists would predict that sprinkling water on sleeping people would make them dream about rain?
A. Calvin Hall B. Hobson and McCarley C. Crick and Mitchison D. Winson