The most important consideration in preparing any type of advertising copy is __________
a. credibility of the audience
b. effectiveness in achieving your purpose
c. humor in the message
d. none of the above
B
You might also like to view...
Once a mediator has led disputants through a brainstorming process, and multiple ideas have been generated, describe what should happen next?
What will be an ideal response?
The act of silencing one's own opposing views and using in-group rhetoric to bolster the decision of a group is known as
A. promoting out-group stereotypes B. self-censorship C. collective rationalization D. developing an illusion of invulnerability
Which of the following questions is rhetorical rather than direct?
A) How many of you have attended a play or concert in the last six months? B) How many eligible voters in here voted in the last presidential election? C) How many of you went to a movie this week? D) What would you do if you won millions of dollars in a state lottery?
The more at ease you are sharing silence in a relationship, the more comfortable you are
together. Indicate whether the statement is true or false