Which of the following is a difference betweendemographic segmentation and geographic segmentation?
A. Demographic segmentation refers todividing the market based on how people behave toward various products, whereas geographic segmentationrefers todividing the market based on consumer attitudes, interests, values, and lifestyles.
B. Demographic segmentation refers todividing the market based on measurable characteristics about people, whereas geographic segmentation refers to dividing the market based on where consumers live.
C. Demographic segmentation refers todividing the market based on where consumers live, whereas geographic segmentation refers to dividing the market based on how people behave toward various products.
D. Demographic segmentation refers todividing the market based on consumer attitudes, interests, values, and lifestyles, whereas geographic segmentation refers to dividing the market based on measurable characteristics about people.
Answer: B
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