Calculate the average relative price of the product of a business that has a customer value of 36, and a below-average relative product quality of 114
A) -78
B) -36
C) 150
D) 78
E) 36
D
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Early researchers believed leadership ability was a(n)
a. inherited gene. b. trait. c. socially based characteristic. d. myth.
The ratio of impressions to fans is a measure of:
A. engagement. B. amplification. C. community. D. fan acquisition.
Chargon Flasks, a restaurant specializing in Asian cuisine, focuses solely on customer satisfaction. It allows patrons to customize the quantity of their meals and only charges them half the price if their meal is unsatisfactory. The restaurant also has a voluntary service charge policy. In this context, which dimension of the business environment is affected the most?
A. The global environment B. The political environment C. The technological environment D. The competitive environment
Annie owns a Dell laptop computer. She uses the computer in class and her classmates can see the Dell logo when she uses her laptop. One of her classmates is looking to purchase a new laptop and asks Annie her opinion of Dell computers. Annie informs her classmate that she is satisfied with her laptop and recommends that her classmate purchase one, too. For Dell, Annie is exhibiting some of the benefits of
A. brand recognition. B. brand equity. C. brand insistence. D. brand loyalty. E. brand mark.