In the consumer sector, advertising tends to:
A) support other promotional tools such as personal selling, trade promotions, consumer promotions, direct marketing, and trade shows
B) be the primary vehicle for communicating to customers
C) be done in-house to prevent competitors from learning about the company's products and communication approach
D) be used to support consumer promotions and personal selling efforts
B
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The result of positioning is the successful creation of an employee-focused value proposition
Indicate whether the statement is true or false
How is business planning different in a large firm in comparison to business planning in a small company?
What will be an ideal response?
Scenario C: The Nagoya Precision Drill Company has just begun to initiate major changes in its manufacturing processes. There has been some resistance among employees to these changes, but middle management has developed some specific approaches to enlist their cooperation:1. Management will hold a series of small-group discussions in which they will explain why the changes are being made.2. A few leading workers known for their resistance to change have been appointed to serve as employee liaisons on the change leadership team.3. A vacation-time bonus will be awarded to employee groups who meet the organization's timeline for implementing the changes.4. If any employees consistently cause their work groups to fall behind schedule, they will be given the choice of either adapting to the
new program or finding some other place to work.If any employee at Nagoya Precision Drill consistently causes his or her work group to fall behind schedule, that person will be given the choice of either adapting to the new program or finding some other place to work. Thus the company leadership is attempting to manage resistance to change by means of A. explicit and implicit coercion. B. facilitation and support. C. negotiation and rewards. D. manipulation and cooptation. E. education and communication.
Mariella's purchase of a ticket to the ballet grants her a license to use the theater's premises during the performance, but it does not give her an interest in the real property
a. True b. False Indicate whether the statement is true or false