The selling formula approach
A. starts with a prepared presentation outline, discovers each customer's specific needs, and then leads the customer through some logical steps to a final close.
B. usually requires a more skilled salesperson than the consultative selling approach.
C. uses the same sales presentation with every potential customer.
D. is a problem-solving approach in which the customer and salesperson work together to satisfy the customer's needs.
E. None of these answers is correct.
Answer: A
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