Return on investment is a way companies gauge success and is a measure of which of the following?
a. Engagement.
b. Awareness.
c. Liking.
d. Profitability.
e. Loyalty.
d. Profitability.
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Which of the following questions is LEAST relevant during the preapproach stage of the sales process?
A) How is the purchasing process conducted at the company? B) How is the purchasing department structured? C) How can I overcome psychological resistance? D) Is purchasing centralized? E) What is the best contact approach?
The background for the QuickRelief allergy medication ad appearing in the magazine Better Homes and Gardens shows green grass and lovely flowers. The headline states "QuickRelief is 54% more effective than the leading prescription"
At the bottom of the ad, in small print, is an explanation of how the effectiveness of QuickRelief was determined. The ad also shows a package of QuickRelief so consumers can easily recognize it at the store. Identify the different components of the communication model for this advertisement.
Which of the following statements is true about Millennials?
a. They spend more time watching television or reading newspapers than surfing the Web. b. They are a smaller cohort than Baby Boomers. c. They are the group most affected by the Great Recession of 2008-2009. d. They are aged between forty-five and sixty years.
__________ is the one of the 6-E’s of Lean that refers to keeping employees involved in the process of change.
What will be an ideal response?