What is a challenge the PR practitioner faces as work begins on a campaign?

a. Organizational leaders may require extensive vetting of anyone outside the
organization that will be involved in the campaign.
b. Organizational leaders may exert influence to control the direction of the campaign.
c. Organizational leaders may withhold information or not fully understand the problem
at hand.
d. Organizational leaders often want to limit the use of outside service providers to a
campaign.


c. Organizational leaders may withhold information or not fully understand the problem
at hand.

Communication & Mass Media

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In the previous question, Brady?s central idea is ________

A) appropriate because his audience will be interested in doing well in college. B) appropriate because some of his audience will have taken AP classes. C) inappropriate because taking AP classes is no longer possible for college students. D) inappropriate because the audience already knows the information.

Communication & Mass Media

Which of the following approaches to research demonstrates strategic planning?

A) Track down the first few sources you can find and extract enough supporting material to fill your speech. B) Using several types of supporting material from one author. C) Seek out evidence specifically suited to both your purpose and your audience. D) Seek out only the most recent supporting material you can find on the Internet. E) As much as possible, rely on personal experience and direct observation.

Communication & Mass Media

Roles are standards that determine what are appropriate and inappropriate behaviors in a group

Indicate whether the statement is true or false

Communication & Mass Media

Based on adult learning principles, which of the following is NOT the kind of information adults prefer?

a. Information they can use immediately b. Connection to their life experiences with the new information they learn c. Information for the sake of knowing d. Information that is relevant to their needs

Communication & Mass Media