In relation to an organization’s issues management and crisis communication activities, what are the positive and negative aspects of social media? Illustrate your response with an example of an organization that has been either helped or harmed by social media during a crisis.
What will be an ideal response?
From an issues management and crisis communication perspective, social media can be both a positive and a negative force, as well as an early warning system, if it is monitored on a real-time basis. The positive side of social media is that it enables companies and organizations in precrisis, crisis, or recovery mode to have direct access to target audience(s) and deliver real-time updates without a time lag, bias, or filter by the media. On the negative side, a company in a crisis does not have control of the information that is being circulated online. As well, there is usually no gatekeeper who verifies the information that is being posted about the crisis or any comments on the way it is being handled.
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The phrase "fact or fiction" is an example of: a. alliteration
b. idiom. c. parallelism. d. repetition.
Which of the following social media traits is NOT shared with earlier, traditional mass media?
A) They reach millions of people in diverse locations. B) They inform, persuade, amuse, and enlighten users. C) They enable interactive dialogue among their users. D) They bring in millions of dollars of revenue for their owners.
Being ___________ means that each partner relies fairly equally on the other to meet needs
A) physically attractive B) interdependent C) nearby D) competent
"The four steps in making cheese are curdling, draining, pressing, and ripening" is an example of a well-worded central idea for a speech.
Answer the following statement true (T) or false (F)