Assume that you have decided to use a niche strategy to advance your marketing goals. Characterize an attractive niche
What will be an ideal response?
An attractive niche is distinguished as follows:
• the customers in the niche have a distinct set of needs
• they will pay a premium to the firm that best satisfies their needs
• the niche is not likely to attract other competitors
• the niche gains certain economies through specialization
• the niche is fairly small but has size, profit, and growth potential
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Outsourcing decisions, including the decision to use global sources of supply, are extensions of the ______ decisions of earlier eras.
Fill in the blank(s) with the appropriate word(s).
At the break-even point (BEP), total profit is typically greater than zero
Indicate whether the statement is true or false
Machine Corporation requires its employees to have a high school diploma, claiming a definite connection between a high school edu-ca-tion and job performance. In a suit against Machine Corporation under Title VII of the Civil Rights Act, this requirement is shown to have a discriminatory effect. The employer has
a. no defense. b. a bona fide occupational qualification defense. c. a business necessity defense. d. a seniority systems defense.
All for Fun is a retail store that offers a variety of board games, magic cards, and other collectible items and caters to teens and adults who enjoy strategy-based games. The store has over 12,000 magic cards and utilizes a sophisticated computer system to identify the value of each card. All for Fun determines the rarity of a given card and adjusts prices according to how much money customers are likely to pay for a particular card. Cards that are in limited production or considered "rare" are more expensive than cards that are widely available. Thus, the price for a single magic card might vary between $25 and $50 or more per card depending on the market. What type of pricing is All for Fun utilizing?
A. Demand-based pricing B. Markup pricing C. Cost-plus pricing D. Competition-based pricing