Describe the difference between proactive and reactive change. Contrast how managers act in each type. Which type of change is better?
What will be an ideal response?
The two types of change are proactive and reactive. In proactive change, managers anticipate and plan for change, based on anticipating possible or expected problems or opportunities. In reactive change, managers make changes in response to problems or opportunities as they arise. Proactive change is better, as in reactive change there is usually less time to get all the information and resources needed to manage the change, and serious mistakes can be made.
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Relevant values and attitudes toward time, achievement, work, authority, wealth, scientific method, risk, innovation, change, and the Western world are considered in the ________ of the framework for international marketing research
A) information and technological environment B) sociocultural environment C) structural environment D) government environment
Unrelated businesses
A. will always have several key suppliers in common. B. employ production methods that create economies of scale. C. have dissimilar value chains and resource requirements with no competitively important cross-business commonalities at the value chain level. D. perform better than just the sum of the individual businesses. E. sell products from the different businesses to much the same types of buyers and retail outlets.
A field warehouse is ________
A) a warehouse outside the metropolitan area B) a warehouse on the borrower's premises C) a central warehouse storing the merchandise of several businesses D) a warehouse located near the lender
Home InspirationsMary works for her father in a family-owned business called Home Inspirations, a bedding company that has been in operation since the 1800s. When her father retires, Mary plans on taking over the business. Mary is aware of many things about the company that she likes, and a few things that she does not. She has particularly noted that when the economy has low unemployment and high total income, sales are great. However, any other time, sales are not so good.Currently, all of the bedding items are created in one place and everyone works on various tasks every day. Mary is thinking about streamlining the production process so that individuals would be responsible for only one task. She believes that if production would increase, she could sell her products at a lower price
and increase revenue. She knows that most bedding products available in the market are very similar in nature and satisfy the same need. However, if she were able to lower prices, this might give her company the competitive advantage that it needs. She would then be able to invest money in differentiating her products by providing unique features, building the brand name, and offering services such as free delivery. She is also considering selling her products on the Internet. Mary knows that her father does not like change very much, but she feels these changes are important for the future of the company. ? Refer to Home Inspirations. Mary's goal of offering products with unique features and special services is called A. specialization. B. product differentiation. C. barter. D. a factory system. E. a natural monopoly.