What is a balanced scorecard and how can it be used to measure organizational performance?

What will be an ideal response?


The balanced scorecard measures financial, customer service, and internal business performance as well as learning and growth performance. All four dimensions of the scorecard (financial performance, customer service performance, learning and growth performance, and internal business performance) are equally important and results relate to one another through the systems effect.
Rather than simply measuring the past, the targets and measures create focus for the future, as the BSC is both a planning and a control method. The BSC plays to the management adage, “if you want to manage it, you’ve got to measure it, and you get what you measure and reinforce.”
Learning Objective: 15-5: Recall how to measure productivity and list three ways to increase it.

Business

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