Opponents of Base of the Pyramid marketing argue that:
(a) The poor spend most of their money on basic needs and have little left over for other products.
(b) The poor are difficult to reach because they are geographically dispersed and culturally heterogeneous.
(c) Firms need very high penetration rates to be successful.
(d) All of the above
(e) (a) and (c) only
(d) All of the above
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