When Betty Crocker repeatedly advertises that a cake baked from one of its mixes tastes just like homemade, it is influencing which type of learning?
A. brand loyalty
B. cognitive learning
C. behavioral learning
D. stimulus discrimination
E. stimulus generalization
Answer: B
You might also like to view...
A state bank that is a member of the Federal Reserve System and is not in a financial holding company or a bank holding company is mainly supervised by the
A. Federal Deposit Insurance Corporation. B. Federal Reserve. C. Office of the Comptroller of the Currency. D. National Credit Union Administration.
Dummy variables are used to respecify categorical variables
Indicate whether the statement is true or false
The best internal social media policies are based upon common sense
Indicate whether the statement is true or false
Persuasive advertising works well for ________
A) building brand awareness and for introduction of new products and services B) eliminating negative perceptions about a brand and reinforcing positive ones C) stimulating repeat purchase behavior of products or services already launched in the market D) reassuring current purchasers that they have made the correct decision