This has become the most commonly accepted way of measuring ad placement efficiency in radio

a. impressions
b. CPP
c. reach
d. both A & B
e. both B & C
f. all of these
g. none of these


.B

Communication & Mass Media

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Compare and contrast the benefit of using verbs such as expressed, replied, and urged versus the verb said when quoting sources.

What will be an ideal response?

Communication & Mass Media

Fast Copy has had several suits filed against them concerning discrimination in the workplace.  The plaintiffs in these suits complain that the general set-up of the organization prohibits them from advancement.  Explain what type of discrimination the plaintiffs have experienced.  Then, describe how Fast Copy might progress toward becoming a multicultural organization.  

What will be an ideal response?

Communication & Mass Media

Tom's class put together a _______________ which explained the class norms

A. classroom code of conduct B. classroom ethical norms C. classroom ethical guidelines D. classroom communication process model

Communication & Mass Media

Illustrate six ways to use language that will create a supportive rather than an antagonistic environment.

What will be an ideal response?

Communication & Mass Media