As a spin-off based on Marshall McLuhan's distinction between hot and cool media and the array of media in between, the Vivian textbook proposes an alternate continuum of media from

A) big-screen to small-screen media.
B) personal media to mass media.
C) ten-foot media to one-foot media.
D) stand-alone media to web-connected media.


Answer: C

Communication & Mass Media

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Enterprise reporting that reveals new, often startling, information that official sources would often rather not have revealed is called

A) investigative journalism. B) blogging. C) independent reporting. D) beat reporting.

Communication & Mass Media

Family members using certain words or phrases that have particular shared meaning as they are used over time is an example of what concept?

a. Communication frame b. Social construction c. Constitutive approach to communication d. Communication as interaction

Communication & Mass Media

Pariket works for a large multinational corporation based in London.??However, Pariket

actually works in his home office located in India.??What is Pariket doing? A) telecommuting B) distance working C) international occupational advising D) working in a home-based business

Communication & Mass Media

Differentiate the two major types of cues used by speakers. How do these cues impact communication?

What will be an ideal response?

Communication & Mass Media