Business to business advertising is different because
a. It is usually a waste of money because purchasing agents all read the same trade magazines
b. Most business products are not sold retail but directly to buyers
c. Should avoid including television, outdoor, radio and other media usually associated with consumer advertising
d. Is always more expensive since there are fewer ways to communicate within each industry
b. Most business products are not sold retail but directly to buyers
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Copyright ownership and protection begins
a. with proper public notice. b. when compulsory licensing is attained. c. when government registration is attained. d. at the moment a protectable work is created.
What type of informative presentation addresses "why" questions?
a. demonstration b. explanation c. description d. instructional
Public relations tactics
A) are specific milestones that measure toward achievement of a goal B) are generalized statements of what you want your plan to achieve C) are the specific actions outlined in a public relations plan D) are the first thing developed in public relations planning E) usually involve creative ideas that don't cost anything to implement
The skills of public speaking spread to large numbers of ordinary
people during the Middle Ages. Indicate whether the statement is true or false