Creatives, in addition to copywriting, also have to understand

a.Assertiveness when pitching ideas to the account people
b.How to ensure their idea is always chosen
c.The value of useful feedback on their work
d. How to do business in the digital space


d. How to do business in the digital space

Communication & Mass Media

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What skill has never seemed less important in movie storytelling?

a. costuming b. Irony c. composition d. lighting

Communication & Mass Media

Photos are among the most effective publicity tools

Indicate whether the statement is true or false

Communication & Mass Media

Statements that go beyond what we know through observations are called _____________________.

Fill in the blank(s) with the appropriate word(s).

Communication & Mass Media

Because its audience is so large, which type of communication works well for distributing news, commentary, and entertainment?

A. mass B. small group C. electronic D. public

Communication & Mass Media