Domestic purchasing must include the additional costs associated with conducting domestic transactions
a. True
b. False
Indicate whether the statement is true or false
False
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Your marketing manager has asked you to develop a new customer strategy for your company. Additionally, you have been asked to develop, specifically, a market-penetration strategy to assist in gaining new customers
Describe a market-penetration strategy in this context.
The Pareto chart ______.
A. is based on the Alfredo principle B. states that 20% of quality problems stems from 80% of causes C. shows bars arranged in decreasing height from left to right D. shows bars in different colors based on the value they represent
An industry's key success factors can always be deduced by asking what factors
A. depend on the relative competitive strengths of the industry leaders and how vulnerable they are to competitive attack. B. are a function of market share, entry barriers, and economies of scale, degree of vertical integration, and industry profitability that are advantageous. C. such as product attributes and service characteristics are crucial, and what resources and competitive capabilities are needed, and what shortcomings are evident to put a company at a competitive disadvantage. D. can be determined from studying the winning strategies of the industry leaders and ruling out as potential key success factors the strategy elements of those firms considered to have losing strategies. E. vary according to whether an industry has high or low long-term attractiveness.
A successful brand adds value to organizations through loyal customers and recognizable goods and services, both of which lead to more revenue for the firm.
Answer the following statement true (T) or false (F)