In a competitive market, perceived value is determined by consumers mostly
A. in relation to the value of its close competitors.
B. by weighing primary versus secondary benefits.
C. through brand association and brand licensing.
D. by quantitative analysis of brand personalities.
E. by trying out different products.
Answer: A
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Leroy is always nervous in social situations and is often considered shy. What type of communication apprehension does Leroy have to manage?
a. contextual communication apprehension b. trait communication apprehension c. audience-based communication apprehension d. situational communication apprehension
What change in customer retention results from an increase from 5 to 10 years of an average customer life?
A) a decrease of 5% B) an increase of 5 % C) an increase of 10% D) a decrease of 10% E) the value remains the same
A product that will eliminate or significantly reduce the usage costs that customers presently
incur offers a substantial economic value. Indicate whether the statement is true or false
Answer the following statements true (T) or false (F)
1. The contingency viewpoint began to develop when managers discovered that a variety of different mathematical models can be applied for problem solving and decision making. 2. The manager following the contingency viewpoint would ask, "What management method is the best to use under these particular circumstances?" 3. Gary Hamel, cofounder of the Management Innovation Lab, believes than management innovation can be improved by identifying and sometimes challenging core beliefs that people have about an organization. 4. According to Harvard psychology professor Ellen Langer, one barrier to flexibility is mindlessness.