Strategic plans should be written by one group of managers, projects should be selected by another group, and projects should be implemented by another group.
Answer the following statement true (T) or false (F)
False
These independent decisions by different groups of managers create a set of conditions leading to conflict, confusion, and frequently an unsatisfied customer.
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Which of the following is most likely to use database marketing?
A) an airline B) a candy bar manufacturer C) a fast-food chain D) a toothpaste manufacturer E) a hair stylist
A target segment should only be selected on the basis of their sales and profit potential
Indicate whether the statement is true or false
Future costs that do not differ between the alternatives in a decision are avoidable costs.
Answer the following statement true (T) or false (F)
In Yim v. J's Fashion Accessories, Inc, where J's Fashion sued Yim for failing to pay for goods he bought under the name Ho Tae and Yim denied liability on the grounds that he had been acting as an agent for Hosung Enterprise, Inc which also did business under the name Ho Tae, the courts held that:
a. Yim was not liable because he was an agent of Hosung Enterprise, Inc. b. Yim was not liable, even though he was an agent of Hosung Enterprise, Inc. c. Yim was liable because he disclosed Hosung Enterprise, Inc. as the principal d. Yim was not liable because he had apparent authority e. none of the other choices are correct