The SMART criteria stands for objectives that need to be ______.

A. specific
B. time specific
C. measurable
D. achievable
E. all of these


E. all of these

Communication & Mass Media

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Which of the following is NOT one of the "three Cs" that make up the core of credibility?

A. charisma. B. competence C. character D. cunning

Communication & Mass Media

The former president, an expert on foreign policy, is to speak about a particular

conflict. He strongly believes that one of our allies has acted improperly against a neighboring country, going so far as to confiscate and occupy their land. He does not want to alienate the ally, but he believes the matter is one they should contemplate and correct, in the interest of peace between the neighbors and in the greater region. What should he do? A) Switch topics to avoid telling the audience something they don't want to hear B) Not pursue the topic since he will deliberately alienate his audience C) Pursue the topic, providing strong evidence and argument, presented respectfully D) Pursue a related topic, such as how two other countries in the region live in peace

Communication & Mass Media

The three genres of speaking as differentiated by Aristotle in The Rhetoric are:

A. ceremonial, deliberative, and debate. B. ceremonial, forensics, and testimonial. C. epideictic, political, and forensics. D. epideictic, deliberative, and forensics.

Communication & Mass Media

Commercial speech did not officially receive any First Amendment protection until the

A. 1950s. B. 1970s. C. 1920s. D. 1960s.

Communication & Mass Media