What type of experiment is conducted when a food company offers a product for sale in a small geographic area to help it evaluate potential marketing actions?
A. experimental market
B. test market
C. trail market
D. micro market
E. simulated market
Answer: B
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The sample size determines:
A) how accurate the sample results will be B) how representative the sample is C) how much the sample will cost D) which firm will be used to actually draw the sample from the population E) if there is an adequate number to represent the entire population.
Which of the following is true regarding nonstore retailing?
A. Online shopping has failed to expand due to poor performance of retailing websites. B. Online shopping provides the same entertainment experience that physical stores offer. C. Online shopping does not provide the sensory elements that can be found with in-store shopping. D. Any retailer that offers goods and services can provide the same offering online. E. There is little difference between shopping in stores and shopping online.
Indicate whether each of the following statements is true or false. Under variable costing, the cost of inventory includes variable product costs and variable selling and administrative expenses. ______Under absorption costing, the income statement is prepared using a contribution margin approach. ______Variable costing is not allowed for external financial reporting, but many companies find it useful for internal managerial reports. ______Under absorption costing, fixed manufacturing costs are expensed in the period incurred. ______Under variable costing, fluctuations in sales influence net income, but fluctuations in production do not. ______
What will be an ideal response?
Simulation models are useful for economic order quantity problems with probabilistic demand and lead time
Indicate whether the statement is true or false